Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric

A practical look at a current SEO or search optimisation story relevant to webmasters and small business owners.

Original source: Digiday

Google's latest core update serves as a stark reminder for UK small businesses to diversify their web performance metrics beyond pageviews, instead focusing on crawl rates, bounce rates and content relevance. By doing so, they can better prepare themselves for algorithmic shifts that may further diminish the importance of raw traffic numbers in search engine rankings.

This article is based on a current RSS news item and is intended as a practical note for readers following this topic.